The New Way to success. advance. progress.

Choice is a conglomerate which embraces a wide array of people in its cosmopolitan environment giving equal opportunity to all its stakeholders. Some of the critical elements that define our culture are cross domain experience and work-life balance. Just as an organization needs the right talent to drive its business objectives, people need the right environment to grow and achieve their career goals; and Choice provides such an environment to employees for mutual benefit.


Who We Are

Choice is a member of NSE, BSE, MCX-SX, MCX, NCDEX and a depository participant with CDSL and is registered with AMFI as a distributor of Mutual Funds. It is also the largest SME market maker in the country.Since beginning Choice has been working towards being a trusted advisor and wealth creator for its clients and not just a pure broking company. From asset allocation support, trading of securities to specialized investment vehicles, Choice offers a range of financial products and services designed to cater to a range of investments needs of its clients.

Choice extensively focuses on research and technology as core areas to shape its growth and improving client satisfaction . It has built a robust infrastructure to meet growing requirements of its clients and to offer time bound delivery of quality services.​


Our History