Who We Are

Choice is a member of NSE, BSE, MCX-SX, MCX, NCDEX and a depository participant with CDSL and is registered with AMFI as a distributor of Mutual Funds. It is also the largest SME market maker in the country. Since beginning Choice has been working towards being a trusted advisor and wealth creator for its clients and not just a pure broking company. From asset allocation support, trading of securities to specialized investment vehicles, Choice offers a range of financial products and services designed to cater to a range of investments needs of its clients.

Our Team

Our History

Launched Trading Platform


Acquired Kochi-based Inditrade Capital’s Stock Broking Business and Pune-based NG Rathi Group’s Stock Broking & Commodity Units.
Launched the Stock Market Mobile Trading Web and App – Jiffy


Launched the Mutual Funds Investment Web and App – Investica

Registration as Market Maker in SME
Launched Trading Platform


Launched Mobile Trading Platform Index
and HTML5 web trading platform Investica


Registration as Market Maker in SME segment of BSE

Registration as Market Maker in SME
New corpoarate Office


New corpoarate Office


Exchange Membership- NSE, BSE, MCX, NCDEX,
& Depository Participant CDSL

Exchange Membership

Coverage across leading media houses

A part of Choice Group

Choice Broking is the stock broking business arm of the multi-diversified financial services conglomerate, Choice Group, giving it the power to widen its service portfolio while keeping pace with technological progress. Choice Broking carries forward the Choice Group’s vision of being ‘सर्वश्रेष्ठ’ and mission of being among the most preferred financial organization providing premium financial services and consistently delivering quality products and services to its Clients.

To experience markets trading with us, Open a Free Demat & Trading Account with Zero AMC Charges

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